For B2B Tech Founders Doing $2M to $30M

Your Growth Partner. Strategy, Execution and Results. All In One.

Most fractional CMOs give you a plan. Most marketing agencies give you reports. I give you the strategy, the system and the execution. One growth partner, fully accountable for getting results.

Worth a quick convo?

Meet Terrence

Why strategy alone never moves the needle

Fractional CMOs are good at positioning, messaging, and ICP work. But they cannot build your funnel, write your ad copy, or set up your email sequences. You still need an agency for that. And the agency does not talk to the strategist.

Agencies are good at execution. But they follow briefs. They do not own your pipeline numbers or care whether the strategy behind the campaign actually fits your market.

The result: you pay two vendors, get a gap between them, and own the coordination problem yourself.

What I do

One person. Full stack.

Strategy, build, and results. The same person who designs it, builds it and runs it.

Strategy

ICP, Offer, and Positioning

ICP definition, offer clarity, messaging, channel selection, and funnel architecture. The thinking that has to happen before anything gets built.

Build

The Actual System

Ad creatives, landing pages, email sequences, lead magnets, VSLs, and trust assets. Everything built by the same person who designed the strategy. No handoff gap.

Results

Pipeline, Not Reports

Paid acquisition running, pipeline tracking, and continuous optimization based on what the data shows. Not a deck. A working growth system.

What you get

What the engagement looks like

No account managers. No junior team. Direct access to one operator who owns the outcome.

This works if you are here

"Right now the pipeline funnel is probably 60 to 65% from your campaigns. We've generated over 100 marketing qualified leads and 20 booked calls. I did not believe that Meta ads would find this type of audience, and yet it does."

JOHN FLORIO, CRO, FUTUREVIEW

"It's the strategic expertise, the experience, the tactical execution that makes him so valuable. Not just consultation, but actually implementing it and getting results."

JIHAD, FOUNDER, LIBERATE LABS

How I think

How I Think About GTM

A few short videos on the frameworks I use with clients.

Why Cold Outreach Stops Working

What founders usually try first, and why it hits a ceiling.

 

What ROI Should You Expect?

The one metric that actually matters and how to model it.

 

How This Is Different From Agencies

What a fractional operator does that a vendor cannot.

 

The Strategy Behind the System

Positioning, traffic, and trust. The three levers that matter.

 

Background

30+ years building, selling, and scaling.

Worth a quick convo?

Meet Terrence